Official-Brand - Madera Unified School District

Standards

The Madera Unified School District (MUSD) brand is more than a visual identity, it represents a unified community experience, emphasizing its mission to empower students and the community while showcasing each student's unique educational journey.

Our Commitment

MUSD is dedicated to its brand, which represents the district's commitment to prioritizing students, building strong relationships with families and the community, and creating opportunities for every learner to succeed. To maintain a cohesive brand identity and strengthen brand recognition, the MUSD logo should be used in accordance with brand guidelines.

Our Logos

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Primary Logo

The tree symbolizes MUSD's commitment to growth, learning, community, and student success, with roots representing the district's three pyramids (red, blue, and purple). The surrounding shield signifies protection and unity, emphasizing a safe learning environment. This logo should be used in all major communications, including official documents and promotional materials, and always accompanied by the wordmark.

Tagline Logo

"We Believe" is more than just a tagline for MUSD, it represents a shared commitment to our students, staff, families, and community. This open-ended message invites everyone to define their own beliefs, including student success, opportunity, innovation, and more.
Use the tagline selectively on promotional materials, like event flyers and tumblers, alongside the official MUSD wordmark. For clarifications, please contact the Communications Department.

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Department Usage

The Seal is primarily used for formal and ceremonial purposes and must not be altered. It also serves as the main identifier for administrative departments and official situations.

To submit a request to use the Seal, Contact the Communications Department below.

Colors

Heritage Blue

#174A97

PMS 2145C

Threads 1842

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School Gold

#FFB526

PMS 3514C

Threads 1624

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Midnight Navy

#0F2950

PMS 655C

Threads 1967

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Campus Sand

#FFF3E0

PMS 9043C

Threads 1949

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Typography

Titles Use: "Semi-Bold" Body use: "Medium"

DM Sans

Uppercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Lowercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

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Proper Usage

Department Usage

The examples shown above represent the only approved formats for incorporating your department name into the Madera Unified logo. Any variation outside of these formats — including alternate fonts, colors, sizing, or placement — is not permitted and should not be used in any official district communications or materials.

Please do not allow AI to modify our logos in anyway.

If you have questions about your department's logo or would like to request an approved copy, please contact the Communications Department below.

Misuse of Logos

Don’t use off-brand colors. Please reference the color usage section.

Don’t rotate the logo.

Don’t skew or distort the original dimensions.

Don’t add or remove any elements of the logo.

Don’t rearrange any elements of the logo.

Don’t apply drop-shadows, glows, or any unflattering effects to the logo.

Don’t use color versions of the logo on darker colored backgrounds.

Don’t use any version of the logo on low-contrast backgrounds.

Avoid using background tones similar to the colors in the logo.

Primary Logo

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The Madera Unified logo was thoughtfully designed to reflect the values at the heart of our district. The tree at the center represents growth, knowledge, and the deep roots our community has built over generations. Every element — from the color palette to the typography — was chosen with intention, ensuring our visual identity speaks to who we are and where we are going.

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We Believe Tagline Logo

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Retired Logos

Retired MUSD logos should not be used in any official or unofficial capacity, as they do not align with the district's current branding guidelines. Using outdated logos can lead to misrepresentation and confusion about the district's identity and undermine brand consistency.

If you have questions about the branding or are a vendor and would like the vector files, please contact the Communications Department here.

Resources

All fonts, colors and document examples are found below.

E-Mail Signature

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Google Slide Powerpoint (PPTX)

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Letterhead

Coming Soon

Public Hearings regarding the Local Control Accountability Plan (LCAP), Budget Overview for Parents and the Proposed Budget for the Madera Unified School District will be held before the governing board of the district at Madera Unified School District Board Room, 1902 Howard Road, Madera CA 93637 on June 9, 2026 at 6:00 pm. The proposed budget will be available for inspection at the district office, 1902 Howard Road, Madera CA 93637 on June 4, 2026. Any member of the public may appear and be heard concerning the Local Control Accountability Plan and any resident of the district may object to the proposed budget or any item in the budget.

Notice of Public Hearing

Official Logo Usage Guidelines

Standards

Our Commitment

Our Logos

Department Usage

Colors

Typography

Titles Use: "Semi-Bold" Body use: "Medium"

DM Sans

Uppercase

Lowercase

Proper Usage

Department Usage

If you have questions about your department's logo or would like to request an approved copy, please contact the Communications Department below.

Misuse of Logos

Primary Logo

We Believe Tagline Logo

Retired Logos

If you have questions about the branding or are a vendor and would like the vector files, please contact the Communications Department here.

Resources

Our Schools.

Preschool

Elementary

Alternative Education

Middle Schools

High Schools